Challenge
The Good Literary Agency (TGLA) was founded with a mission to uplift underrepresented voices in the literary world. As an agency focused on supporting writers from marginalized communities—whether based on ethnicity, identity, or disability—their brand needed to embody inclusivity, warmth, and advocacy. The challenge was to create a visual identity that would resonate with those who often feel excluded from mainstream publishing.
Challenge
The Good Literary Agency (TGLA) was founded with a mission to uplift underrepresented voices in the literary world. As an agency focused on supporting writers from marginalized communities—whether based on ethnicity, identity, or disability—their brand needed to embody inclusivity, warmth, and advocacy. The challenge was to create a visual identity that would resonate with those who often feel excluded from mainstream publishing.
Solution
Mansa Design Group developed a brand strategy that prioritized openness and approachability while centering the values of diversity and support. Our team designed a branding system that communicates trust, empowerment, and belonging for all.
Solution
Mansa Design Group developed a brand strategy that prioritized openness and approachability while centering the values of diversity and support. Our team designed a branding system that communicates trust, empowerment, and belonging for all.
Deliverables
– Logo & Visual Identity**: We crafted a logo that symbolizes unity and progress, featuring soft lines and inclusive colors that speak to diverse audiences.
– Brand Messaging**: Our tone and messaging strategy emphasized accessibility and community, reinforcing TGLA’s commitment to championing unheard voices.
– Collateral & Digital Presence**: We designed a suite of assets, from business cards to website visuals, that radiate warmth while maintaining a professional edge, ensuring that writers feel welcomed and confident in engaging with TGLA.
Outcome
The new branding helped position The Good Literary Agency as a safe haven for underrepresented authors. As a result, TGLA saw a noticeable increase in inquiries and submissions from minority writers who resonated with the agency’s mission. The inclusive branding also attracted partnerships and collaborations with organizations dedicated to equity in publishing.
40%
growth in submissions, from authors belonging to minority groups within the first year.
40%
Positive feedback from community partners and advocacy groups on the brand’s representation of marginalized voices
Trust
Established TGLA as a recognizable and trusted name in the publishing industry for diversity and inclusion.
Solution
Mansa’s branding for The Good Literary Agency demonstrates how thoughtful design can empower marginalized communities and foster greater inclusivity in creative industries.
Conclusion
Mansa’s branding for The Good Literary Agency demonstrates how thoughtful design can empower marginalized communities and foster greater inclusivity in creative industries.