Branding an Agentic AI Model
Fashion & AI
Singapore
Brand Strategy: Defined a future-focused AI brand.
Visual Identity: Developed sleek, fashion-driven aesthetics.
Messaging Framework: Gave voice to innovation in style.
UI/UX Design: Simplified tech for fashion users.
Collateral Design: Delivered assets for launch impact.
What We Did
Brand Strategy: Defined a future-focused AI brand.
Visual Identity: Developed sleek, fashion-driven aesthetics.
Messaging Framework: Gave voice to innovation in style.
UI/UX Design: Simplified tech for fashion users.
Collateral Design: Delivered assets for launch impact.
The Challenge
Nūl is a cutting-edge agentic AI model designed to transform how fashion brands create, test, and scale new collections. As a new entrant in a fast-evolving category, Nūl needed a distinctive identity that could balance intelligence with accessibility and stand out in a crowded space. The challenge was to define a bold, future-focused brand that appealed to both technical and creative audiences from fashion designers to innovation teams.
The Challenge
Nūl is a cutting-edge agentic AI model designed to transform how fashion brands create, test, and scale new collections. As a new entrant in a fast-evolving category, Nūl needed a distinctive identity that could balance intelligence with accessibility and stand out in a crowded space. The challenge was to define a bold, future-focused brand that appealed to both technical and creative audiences from fashion designers to innovation teams.
Approach
We partnered with Nūl from the ground up to shape a brand world that felt quietly confident, sleek, and intelligent. Grounded in strategic clarity and deep audience insight, our process combined naming, positioning, and design to deliver a system that speaks to the ambition of the product while remaining grounded in the realities of fashion workflows. We also focused on launch momentum, building engagement assets and motion content that amplified Nūl’s presence from day one.
Value Delivered
+ Positioned Nūl as a trusted partner at the intersection of AI and design.
+ Delivered a clean, modern identity that supports long-term scale and flexibility.
+ Created tools that enabled the team to confidently launch across digital & investor platforms
+ Supported early traction through high-impact engagement assets and social content.
Traction
Strong inbound interest from design-led brands looking to integrate AI into their creative workflows.
Response
Named a Top 10 finalist for the Vogue x BMW Innovation Prize 2025, with the brand praised for its clarity, confidence, and creative edge.
Trust
Established Nūl as a credible and design-forward player in the agentic AI space from day one.
Design Strategy
The identity system for Nūl blends minimalism with edge to reflect the brand’s precision and progressive stance. From its clean wordmark and intelligent visual system to its monochromatic palette and sleek UI design, every element was crafted to signal confidence, clarity, and innovation. Templates, banners, and limited-run merchandise reinforced a unified brand experience, helping Nūl quickly earn credibility with early adopters and fashion leaders alike.
Design Strategy
The identity system for Nūl blends minimalism with edge to reflect the brand’s precision and progressive stance. From its clean wordmark and intelligent visual system to its monochromatic palette and sleek UI design, every element was crafted to signal confidence, clarity, and innovation. Templates, banners, and limited-run merchandise reinforced a unified brand experience, helping Nūl quickly earn credibility with early adopters and fashion leaders alike.