Reimagining Inclusive Literature
Publishing, Arts & Culture
United Kingdom
What We Did
Brand Strategy. Visual Identity. Messaging Framework. UI/UX Design. Collateral Design.
What We Did
Brand Strategy: Defined a positioning rooted in inclusion.
Visual Identity: Designed an accessible, modern look.
Messaging Framework: Shaped language that champions diverse voices.
UI/UX Design: Built a welcoming digital experience.
Collateral Design: Created tools that amplify the brand.
The Challenge
The Good Literary Agency is a social enterprise founded to increase opportunities for underrepresented writers in mainstream publishing. As its impact and recognition grew, the agency needed a stronger, more unified brand that reflected its values while resonating across print, digital, and public-facing platforms. Internally, the team sought a clearer visual and verbal identity to support growth and deepen trust with authors, partners, and stakeholders.
The Challenge
The Good Literary Agency is a social enterprise founded to increase opportunities for underrepresented writers in mainstream publishing. As its impact and recognition grew, the agency needed a stronger, more unified brand that reflected its values while resonating across print, digital, and public-facing platforms. Internally, the team sought a clearer visual and verbal identity to support growth and deepen trust with authors, partners, and stakeholders.
Approach
We worked closely with The Good Literary Agency to build a brand that balances clarity with warmth and professionalism with accessibility. Grounded in stakeholder insights and inclusive design principles, our process focused on capturing the agency’s mission while enhancing its digital presence and communication touchpoints. The goal was to create an identity that felt both distinctive and welcoming, an open door for new voices in publishing.
Value Delivered
+ Repositioned The Good Literary Agency as a modern, mission-led agency championing inclusion in publishing.
+ Enhanced brand clarity and accessibility across all platforms.
+ Strengthened emotional resonance and trust among underrepresented authors.
+ Delivered a consistent visual system supporting both internal workflows and public engagement.
Visibility
The refreshed brand improved discoverability and reinforced The Good Literary Agency’s role as a welcoming space for underrepresented writers.
Resonance
The new identity strengthened emotional connection with authors and partners by clearly reflecting The Good Literary Agency’s inclusive mission.
Trusted
Established The Good Literary Agency as a confident, credible force in publishing, a champion of equity, care, and creative integrity.
Design Strategy
The new brand identity strikes a balance between boldness and warmth. The logo and typography reflect clarity and professionalism, while the visual language, including colour, iconography, and layout, communicates approachability and care. We designed an accessible, user-friendly website that simplifies discovery and reinforces the agency’s inclusive values. A full suite of brand assets, from pitch decks to social templates, ensured The Good Literary Agency could communicate with confidence, coherence, and creativity across all channels.
Design Strategy
The new brand identity strikes a balance between boldness and warmth. The logo and typography reflect clarity and professionalism, while the visual language, including colour, iconography, and layout, communicates approachability and care. We designed an accessible, user-friendly website that simplifies discovery and reinforces the agency’s inclusive values. A full suite of brand assets, from pitch decks to social templates, ensured The Good Literary Agency could communicate with confidence, coherence, and creativity across all channels.