Challenge
The UK-Ghana Chamber of Commerce (UKGCC) needed a brand identity that captured the dynamic connection between British and Ghanaian businesses while conveying professionalism and trust. As a pivotal organization facilitating trade, it was crucial for the Chamber’s branding to reflect its role as a bridge for international opportunities
Challenge
The UK-Ghana Chamber of Commerce (UKGCC) needed a brand identity that captured the dynamic connection between British and Ghanaian businesses while conveying professionalism and trust. As a pivotal organization facilitating trade, it was crucial for the Chamber’s branding to reflect its role as a bridge for international opportunities
Solution
Mansa Design Group took a holistic approach to the UKGCC’s branding, designing a visual identity that balanced cultural heritage with contemporary appeal. From logo design and color palette to business collateral and digital assets, every element was crafted to resonate with both UK and Ghanaian stakeholders.
Solution
Mansa Design Group took a holistic approach to the UKGCC’s branding, designing a visual identity that balanced cultural heritage with contemporary appeal. From logo design and color palette to business collateral and digital assets, every element was crafted to resonate with both UK and Ghanaian stakeholders.
Deliverables
Logo Design: We created a logo that integrated symbols from both British and Ghanaian cultures, representing unity and cooperation.
Brand Guidelines: We established comprehensive brand guidelines to ensure consistency across all touchpoints, from web presence to events.
Marketing Collateral: From brochures to social media graphics, we designed a suite of assets that equipped the UKGCC to communicate effectively and professionally.
Outcome
The refreshed branding elevated the UKGCC’s image, resulting in a significant uptick in member engagement and positive feedback from stakeholders. The new identity positioned the Chamber as a credible and vital hub for UK-Ghana trade, leading to increased partnerships and participation in their events and programs.
25%
increase in membership applications within six months of brand application.
Brand
Enhanced brand recognition across both UK and Ghana business sectors.
Partners
Successfully attracted high-profile partners and sponsors for key initiatives.
Conclusion
Mansa’s work for the UK Ghana Chamber of Commerce exemplifies how culturally resonant branding can drive real impact in cross-border business relations.
Conclusion
Mansa’s work for the UK Ghana Chamber of Commerce exemplifies how culturally resonant branding can drive real impact in cross-border business relations.